Who am I?
Byrt Mallanyk: Recognised Expert in Sales, Marketing, and Business Growth:
Leadership Role at WTC Corp Australia - Head of Sales & Marketing
Outstanding Sales Performance: Under my co-leadership, and leading a formidable team of 52 professionals I helped revolutionise our sales approach and achieved a groundbreaking threefold increase, reaching multimillion-dollar figures within a three-year span.
Pioneering Strategic Market Expansion: In a collaborative effort, I spearheaded a comprehensive sales strategy that markedly expanded our company's brand presence across Australia. This initiative not only widened our market reach but also solidified our brand as a dominant force in the industry.
Growth & Waiting List
In 2010, I was honoured to receive an invitation from the Pacific Hills Education Group to architect and drive a forward-thinking vision plan for transformative change.
Strategic Vision and Corporate Rejuvenation: My core mission was to rejuvenate the group's corporate identity, directly aiming to fuel growth in student enrolment from 2010 to 2018.
Impactful Initiatives and Board Endorsement: After a thorough analysis and strategic planning, I developed 22 innovative change initiatives, which garnered unanimous endorsement from both the Board and Management, reflecting a shared commitment to progressive change.
Leadership in Sales & Marketing: In recognition of my strategic vision, I was appointed to lead the group’s sales and marketing efforts, a role that allowed me to blend innovative marketing strategies with a deep understanding of educational needs.
Remarkable Growth Achievements: The results were a testament to the efficacy of the strategies implemented. We achieved a significant 20% increase in enrolment, alongside an impressive three-year waiting list, signalling a strong market demand and elevated brand reputation.
*Annual Budget: Confidential
Accountability and Reporting: Throughout this transformative journey, I maintained rigorous reporting to the Board and provided updates to Dr. Ted Boyce, ensuring alignment with organisational goals and transparency in our progress.
Coaching and Mentoring Achievements:
Innovative Sales Training Architect: I have designed and executed a series of comprehensive, multi-faceted sales training programs, delivered through both online platforms and interactive in-person seminars. These programs have been tailored specifically for diverse sectors including education, marketing, digital, and manufacturing, consistently driving profitable improvements in sales performance and strategic competencies.
Digital Marketing Acumen:
eCommerce and Social Media Strategist with Proven Results: As an adept practitioner in conjunction with Avlanche.com, I excel in the art of crafting and leading online marketing initiatives. My strategic approach has consistently delivered substantial results, with campaigns under my direction achieving an impressive average ROI of 200%. This reflects my deep understanding of digital marketing dynamics and my ability to leverage them for maximum impact.
Case Studies
Impactful Success Stories: [See below]
Bella Vista, NSW, Australia
+61 0412 445 685
Byrt@Mallanyk.com
Award
National Sales & Marketing Award Winner: Honoured as the National Winner at Australia’s Corporate Travel & Accommodation Association Awards for Sales & Marketing Managers.
Prestigious Acknowledgement: Award received from the then Tourism Minister at Star City, Sydney.
With a solid three-decade foundation in the industry, my journey epitomises a relentless drive for excellence and strategic finesse. Every challenge I've faced has been a catalyst, honing my skills and endowing me with unparalleled insights and expertise.
My team and I are dedicated to not just elevating, but catapulting your business to new heights in your market. We don't just guide; we revolutionise your strategy with innovative, tailor-made approaches suited for today's ever-evolving business landscape. Outdated methods are a thing of the past – our focus is on implementing potent, targeted plans that deliver real, measurable results.
We bring more than just experience – we bring a fervent commitment to drive transformative change. Together, we're not just targeting your goals; we're aiming to surpass them and redefine your business's success narrative.
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Here’s how:
Implemented innovative marketing techniques and robust follow-up processes, enhancing customer engagement and conversion rates.
Revamped Corporate Branding and Visual Identity
Completely overhauled both physical and digital brand elements, including website and print materials, as well as tangible visuals like steel and 3-D acrylic glass displays. Introduced a fresh Font and Style guide to unify and modernise our brand presentation.
Transformed Key Facilities Reflecting New Branding Vision
Upgraded crucial location sites to align with our rebranding efforts. This included introducing a contemporary reception area concept and launching a first-ever boutique-style uniform shop, both of which have significantly enhanced our brand experience.
Pioneered Service Excellence Training Programmes
Led comprehensive training in service excellence, significantly elevating staff competencies and customer satisfaction levels.
Dynamic Inbound and Outbound Content Marketing
Developed and executed a strategic content marketing plan, encompassing engaging blogs and newsletters, which successfully amplified our online presence and audience engagement.
Expanded Global Reach through International Education Expos
Participated in prominent international education expos in Hong Kong and Mainland China, effectively broadening our global footprint and student recruitment.
Established a Self-Sustaining Industrial Standard Café
Initiated and managed the installation of a professional-grade café, complete with full-time baristas. This venture has not only become financially self-sustaining but also evolved into a thriving community hub that still thrives today.
Resulting in Increased Visitation and Enrollment Numbers
These initiatives cumulatively led to a significant uptake in visitor numbers and tour participation, contributing positively to robust enrollment figures.
Corporate-Travel Accommodations
I joined Quest Apartment Hotels Australia in 2008. I was assigned as Marketing Manager for Quest Castle Hill, NSW.
Assignment Outcome:
Annual Sales Budget AUD4 million
Expanded Corporate Accounts database nationwide by 25%
Here’s how:
Analysed data using technology and inbound selling
Strict Cold Call & Email Marketing Regime (Corporate Clients)
Strong Weekly Sales Appointment targets
In-person Presentation & Followups to tighten Buyer’s Cycles
A 300-strong Client base (by end of 2nd year)
$800k to $20 Million
I joined WTC (Fashion Production) as a Marketing Consultant and became the company’s GM. 1995 to 2001.
Head office based in Alexandria, Sydney
As Australia’s largest off-shore apparel manufacturer and distributor, WTC (Weighty Trading Corporation) was then the white label behind many known retailers such as David Jones, K-mart, Target, Supre, Lisa Ho, and other iconic brands.
Assignment Outcome:
•Oversaw 30 independent distributors, fashion label designers, and major retail chains buyers
•GM to 40 full-time employees (12 in-house designers, 2 patternmakers, 4 production managers, 12 off-shore support production staff, 6 account clerks, 4 in-house buyers, and warehouse personnel)
Started as 3-person company $800k per year tee-shirt manufacturer in 1995 to 40-staff company doing $20 million by 2001
Million-dollar sales.
My first ‘consultancy’ job was with a small two-man CPA firm in lower North Sydney, Australia. BPA & Associates reached consecutive million-dollar sales year on year from new marketing strategies. 1992 to 1995.
Here’s how:
A daily regime of ‘contact to appointment’
A fact-find system to identify client’s major roadblocks
25% improvement on the sales conversion rate of ‘appointment to presentation to close’
Backed by customised Service excellence beneficial to our clients’ specifics
My story before Google ruled the planet
In 1992, a new thing was calling me - the Internet. I became part of the first wave of online marketers in Australia, and one of the early pioneers of outsourcing well before ‘Outsource’ was a word.
I remember fighting with spellcheck every single time it tried to re-correct the word ‘Outsource’ into two words rather than one.
Traffic generation and ranking strategies back then were raw. This was before Keyword was even a thing to worry about. I am glad that’s history now. This was a time before Google had any dominance over the Internet. Well before Ask Jeeves, Lycos, Overture, Dogpile, and Yahoo.
A Social-Enterprise Idea
Originally from Singapore, I am part Sri Lankan and part Chinese (I can get by understanding Cantonese).
In 2009, I started a side project—my first social-enterprise idea into Sri Lanka.
Searching through several online freelance communities, I found a web developer, Niresh Perera, in Kandy.
I spent the next 3 years equipping and training and offering new tools and platforms to Niresh. Together we create an outsource service on a 50-50 agreement.
Together, we ran a successful outsourcing business online for seven years, never meeting in person. That was until my wife and I made our first trip to Sri Lanka to visit Niresh in 2018.
Today that social-enterprise has grown to be a small outsource company, called Avlanche employing 14 tech-staff. This was all originally built using mobile phone messages.
(It would have been easier to teach via face-to-face video chat. My overseas counterpart didn’t have the bandwidth to do so).
Accomplishing what I set out to do, I have handed over ownership to my Sri-Lankan team. Today, Avlanche continues to be a healthy and viable enterprise, offering employment and surviving the economic impact of COVID better than most Sri Lankan businesses.
Services Avlanche provides:
Cutting edged Search Engine Marketing campaigns
Advance Facebook advertising strategies (now with YouTube and Instagram marketing)
Web development (paid themes and templates from Wordpress, Webflow, Squarespace, and HTML sites)
Print and Graphic design media service
Content creation (web, article, mobile)
Avlanche is now a business in its own right in Sri Lanka, with a presence in China and the US, and perhaps soon, in Australia.
Byrt Mallanyk
Contact: +61 0412 445 685
Email: Byrt@Mallanyk.com
Address: 1 Robertson Place, Bella Vista, NSW, Australia
Expertise: Content Copywriting: Landing Page Design: Email Marketing: OnBoarding Funnel Design: Personal Branding